CLIENT PSYCHOLOGY

When the real obstacle isn’t design — it’s fear

Approval Dependency

 

The Problem
Invisible voices enter the project.

Why It Happens
Art invites opinions.

What Usually Goes Wrong
Design by committee.

The Art Decision Shift
Authority must be held, not shared.

A Practical Direction
Anchor decisions early and clearly.

Fear of Commitment - Clients love bold ideas—until they become real. Decision Paralysis - Too many options create weaker outcomes. The “Too Safe” Syndrome - Neutral choices feel secure—but age the fastest.
Approval Dependency - Invisible opinions quietly take over the project. The Regret Myth - Clients fear bold regret more than bland regret.