PROCESS

Where good projects lose momentum

Designer–Artist Misalignment

 

The Problem
Same goal.
Different languages.

Why It Happens
Process expectations aren’t aligned.

What Usually Goes Wrong
Friction and delays.

The Art Decision Shift
Alignment is part of the design.

A Practical Direction
Define roles early.

The Timing Mistake - Art introduced too late is expected to fix everything. The Mockup Trap - What looks right on screen often fails in space. Over-Explaining Art - The more justification needed, the weaker the decision.
Designer–Artist Misalignment - Same goal, different working languages. Late-Stage Panic - Urgency replaces intention at the worst moment.