PROCESS

Where good projects lose momentum

The Mockup Trap

 

The Problem
Everything looks good on screen.

Why It Happens
Mockups replace judgment.

What Usually Goes Wrong
False confidence.

The Art Decision Shift
Mockups support decisions — they don’t make them.

A Practical Direction
Trust experience over renderings.

The Timing Mistake - Art introduced too late is expected to fix everything. The Mockup Trap - What looks right on screen often fails in space. Over-Explaining Art - The more justification needed, the weaker the decision.
Designer–Artist Misalignment - Same goal, different working languages. Late-Stage Panic - Urgency replaces intention at the worst moment.